VSPIRIT was founded by the former core product director of British American Tobacco’s e-cigarette line and an excreative director of DIOR. The brand embodies a youthful, vibrant, and health-conscious ethos.

With ceramic heating technology at its core, VSPIRIT aims not only to introduce cutting-edge lifestyle trends for young people but also to instill a sustainable wellness philosophy in their hearts—making the planet a better place!

In 2025, VSPIRIT will launch a full Southeast Asian flavor series in Indonesia, where its innovative heating technology combined with local aromatic profiles is set to astonish everyone!